Shaye Wood is a Director at Narrative, serving a diverse client base across the healthcare, education, technology, and travel industries. She is an expert at managing and executing workstreams, keeping her teams organized and motivated.
Shaye creates well-rounded campaigns for her clients with a keen understanding that details matter. Recently, she provided valuable counsel to a consumer beverage brand to help reach new customers and guide long-term brand strategy. Shaye designed a comprehensive product rollout strategy with her team, including a digital ad campaign, earned media, social media, website development, and coordination with external partners to increase brand awareness and product demand.
Shaye graduated with honors from the University of Texas at Austin in 2018 with a BA in International Relations and Global Studies and a minor in European Studies. She recently received her open-water scuba diver certification and looks forward to honing this new skill in her upcoming travels.
