Activating Farmers to Encourage Congress to Fix a Tax Loophole
State of Play
BY THE NUMBERS
stories & media
placement
action
Narrative developed and implemented a targeted media and grassroots campaign to encourage lawmakers in key states and districts across the country to close the grain glitch loophole in the upcoming spending bill.
Media Outreach – Devised and executed a targeted media campaign that resulted in the publication of 54 stories about the harmful effects of the grain glitch in a matter of weeks. Members of our team worked tirelessly to draft op-eds and pitch stories that ran in a wide range of outlets, including national newspapers like The New York Times, influential beltway publications like POLITICO and The Hill, and local media outlets in key states and districts like the St. Louis Post-Dispatch and The Forum of Fargo Moorhead.
Grasstops Activation – Recruited and activated a diverse network of grasstops activists from the Midwest and Great Plains. Our work generated over 200 in-person contacts, letters to the editor, op-eds, and phone calls from community leaders targeting members of Congress and urging them to support a fix for the grain glitch.
Digital Campaign – Launched a digital campaign that communicated with key policymakers and influencers both inside the Beltway and at key events such as a national agricultural conference.